The Call to Adventure – Discovery Phase
Every brand development process starts with the great  journey of discovery. This epic phase involves thorough research and analysis of your YOU (where you’ve been, where you’re at, who are becoming), the industry, target audience, and goals. We delve into your unique value proposition, competitive advantages, and messaging, so that we can create a brand story that captivates the hearts and minds of your audience.

The Road of Trials – Brand Strategy.
Upon completing this odyssey of discovery, we emerge with a deeper understanding of your brand’s essence and how it can bring value to the world. With this knowledge in mind, we guide you through the next stage of the process: developing a comprehensive brand strategy. Here, we define your brand’s positioning, messaging, voice, and visual identity, imbuing it with the courage and clarity to take on any challenge.

The Meeting of the Minds – Visual Identity.
As a Brand Strategist and Agency, I love when the visuals come together.  Utilizing the insights gained from the previous stages, we craft a visual identity that aligns with your brand’s personality and resonates with your target audience. This includes creating a custom logo, color palette, typography, and imagery that will stand the test of time.

Crossing the Threshold – The Brand Guidelines.
Just as the Hero relies on a trusty guide to navigate through uncharted territory, we create a set of brand guidelines to ensure that your brand is presented consistently across all touchpoints. These guidelines serve as the North Star, guiding the way forward and ensuring coherence in all brand communications. They encompass all aspects of brand representation, including logo usage, color palette, typography, imagery, and tone of voice.

The Return Home – Brand Rollout & Launch.
With the groundwork laid and the journey taken, we stand with you, ready to roll out your brand’s message in heroic fashion. We’ll guide you in launching your brand across all touchpoints, including websites, social media, marketing collateral, and advertising campaigns.

At the launch, we help propel you and your brand to new heights, triumphing over any challenge and achieving lasting success.