This is part 2 of the conversation between April Gregory and Melanie Rudin of MiT Communications, a celebrated grant winner of Rutgers EPI program (Entrepreneurs Pioneer Initiative), delving deeper into specific strategies, insights, and the practical aspects of digital marketing and business operations. It shifts from Melanie’s personal journey to the application of her experiences and lessons learned in real-world business scenarios. Topics such as the importance of customer education, transparency in business, the significance of knowing your target market, and the impact of cost management on business profitability are explored. This part emphasizes the operational and strategic facets of running a business, offering listeners actionable advice and deeper insights into making informed decisions in their entrepreneurial ventures.