Join us for an open conversation about entrepreneurship, systems and tech between April Gregory and Tanesha Halstead, a celebrated grant winner from the Rutgers EPI (Entrepreneurs Pioneer Initiative). In this engaging interview, we delve into Tanesha’s journey as the founder of Virtually Centered Solutions, where innovation meets purpose. Discover how Tanesha’s mission to simplify the tech barrier for small businesses and her passion for making work smarter, not harder, led to taking her business to another level through the Rutgers Program. April and Tanesha explore the importance of choosing the right tech tools, avoiding common pitfalls in entrepreneurship, and the transformative power of understanding your business’s operational and financial essentials. This conversation is a must-listen for entrepreneurs looking to elevate their business, embrace innovation, and find purpose in their work.

Timestamps

• 00:00 Introduction to the Branded Live Podcast and April Gregory’s journey to finding balance between success and personal well-being.
• 00:38 The pivotal shift in 2021 towards rebuilding with intention, focusing on working from one’s gifts and creating a fulfilling life.
• 01:24 Introduction of guest Tanesha Halstead and her mission with Virtually Centered Solutions to simplify tech barriers for small businesses.
• 03:01 Discussion on how Virtually Centered Solutions fosters growth for businesses by making work smarter, not harder through operational consulting.
• 06:03 Insights into testing and selecting the right tech tools for business efficiency and the importance of consultations with Tanesha for tech simplification.
• 21:18 Announcement of the Roadmap Marketing Intensive, aimed at entrepreneurs seeking clarity and direction in their marketing efforts.
• 34:18 Tanesha Halstead shares the origin story of Virtually Centered Solutions, emphasizing the balance between entrepreneurship and personal life.